Staying Ahead of the Curve: Petfood Forum 2024

This week’s Petfood Forum in Kansas City offered valuable insights into the industry’s latest trends. Here are three key takeaways that pet food companies should keep in mind to stay ahead of the curve:

 

1. Sustainability practices are crucial for the future of the industry.

Companies can incorporate these practices using sustainable containers in pet food processing. This benefits the environment and appeals to consumers who prioritize eco-friendly products.

 

2. Understanding and implementing green efforts across the supply chain is not just a trend but a responsibility.

From sourcing ingredients to packaging and transportation, every step counts towards reducing the industry’s carbon footprint. Companies that prioritize sustainability not only appeal to eco-conscious consumers but also play a significant role in contributing to a healthier planet, making a real difference in the world we live in.

 

3. Elevating the expectations of pet food processing to the same standards as human food is a consumer demand that companies cannot ignore.

Consumers want to know what goes into their pets’ food and expect high-quality ingredients and processing methods. By meeting these expectations, companies cannot only build customer trust and loyalty but also stay relevant in a market that is increasingly driven by consumer preferences.

 

Overall, the pet food industry is evolving to prioritize sustainability and quality. By incorporating these key takeaways, companies won’t only stay ahead of the curve and appeal to today’s conscious consumers but also enhance their brand reputation, increase customer loyalty, and drive business growth.